Perception of Urban Youth and Role of Family and Friends During Everyday Information Practices: A Qualitative Study


Dr. Saima Hanif
Dr. Nosheen Fatima Warraich


This study attempts to fill the research gap that exists in the role of family and friends during everyday information practices. It also seeks to explore what is urban teens' perception of the usefulness of acquired information and what factors are affecting this perception. A qualitative study was conducted and Sample was 25 Pakistani urban teenagers aged 13 – 19. The sample was chosen, as Generation Z individuals were targeted in this study. Face-to-face interviews were conducted. Thematic analysis was done using the software NVivo. It was concluded urban teenagers found to be relying upon their family networks for their everyday information practices. some parents support their children in their progress while some parents do not assist. The results showed that teens perceived that these information practices were highly important for their everyday life information needs and academic purposes. Moreover, it was found that individual, social, cultural, and economic factors affect these practice. This study will be useful for educational institutions and will guide trainers to involve family members during trainings and workshops.



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