EXPLORING ECO-FRIENDLY CONVERSATIONAL ART ON SPEAK GREEN'SFACEBOOK PAGE: REVEALING THE POSITIVE ENVIRONMENTAL NARRATIVE

Authors

  • Ms. Sana Husan PhD Scholar, Department of English, International Islamic University, Islamabad (IIUI), Pakistan. Author
  • Dr. Fauzia Janjua Professor & Dean, Faculty of Languages and Literature, International Islamic University, Islamabad (IIUI), Pakistan Author

Keywords:

Critical Discourse Analysis (CDA), Speak Green, Societal Advocacy, Facebook, Metaphors

Abstract

Initiating with a linguistic journey with "Speaking Green," an exploration into the dynamic tapestry of positive environmental communication on Speak Green’s Facebook canvas. By using the Critical Discourse Analysis (CDA) framework, this study explores intentional language use, analyzing nuanced patterns, societal advocacy, impactful metaphors, and a strong emphasis on individual strengthening. Moving beyond discourse, the analysis uncovers a strategic alliance with positive psychology, showcasing language as a dynamic catalyst for attitude shaping and societal evolution. uncover the transformative proficiency of language, cultivating positivity and societal consciousness in the virtual haven of Speak Green’s Facebook community.

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Published

2024-03-30

Issue

Vol. 7 No. 1 (2024): jahan-e-tahqeeq

Section

Articles