Semantic Analysis of Taglines in Sim Cards’ Sign Board Advertisements: An Ideological Probe into Media Language Use

Abstract

This article deals with the semantic analysis of SIM Card advertisements, which have become increasingly pervasive. No one is unaware of advertisements, as they come from many sources, viz., signboards, TV commercials, newspapers, or magazines. This paper is concerned with the linguistic meanings of words and sentences used as taglines. It provides a detailed linguistic analysis of advertisement language. Publicizers are always under great pressure to sell their products and to attract their consumers or to increase the number of their consumers using manipulative language which must not go unwatched. The study highlights such associations attached to the keywords of the taglines. It also highlights theadvertisers’techniques used and the purpose unstated or hiddenin advertisements. After analyzing, the researchers concludethat each word in a tagline is used as a hidden strategy and in a special contextual system. According to the reader or hearer, each word and phrase has its socio-cultural meaning, significance, and reference. With the help of semantics, the researchers experienced an unusual convergence of disciplines and techniques that make the meanings and messages in the taglines more elaborate. Finally, the writers conclude that each tagline hit the ideology of people and their living standards and styles.