EXAMINING THE RELATIONSHIP BETWEEN MOOD TRAITS, COLOR PREFERENCES, AND WELL-BEING WITH MOOD STATES, COLOR PREFERENCE AND HAPPINESS

Abstract

This study explores the complex interplay of mood traits, color preferences subjective well-being, mood states and happiness among young adults. Our aim is to decipher the intricate connections between these elements. It seeks to understand how inherent mood traits influence general color preferences, how specific color choices can impact mood states and ultimately how these mood states contribute to levels of happiness and overall subjective well-being. In phase 1 we delved into these relationships with a sample of 153 young adults. Our findings reveal a positive correlation between happiness and subjective well-being. A significant link between positive moods and well-being and a noteworthy negative correlation between negative moods and well-being. Moreover, examined how color categories could moderate the relationship between mood and life satisfaction. Phase 2 delves deeper into these connections among 15 willing participants providing a more comprehensive understanding of these dynamics. The implications of our research extend across domains such as marketing and therapy where knowledge of how colors influence mood and well-being can shape more supportive environments and effective interventions. This study also offers personal insights into emotional preferences for enhancing well-being. However, the acknowledged limitations include the study s brevity and sample size which open avenues for future longitudinal research. Our findings hold the promise of a brighter, more emotionally attuned world for young adults and communities.