Instagram Reels and Ethical Muteness Among University Students

Abstract

This study examines the relationship between Instagram Reels and ethical muteness among university students in Lahore, Pakistan. Using a constructivist paradigm and drawing on the spiral of silence and uses and gratification theory, data was collected from 250 students via a structured questionnaire. The findings highlight a strong awareness of ethical issues on social media, with some students feeling pressured to remain silent about such concerns. Despite this, most students show a willingness to engage with ethically aligned content on Instagram Reels. The study also identifies negative impacts of Instagram Reels on academic performance and well-being, suggesting a need for interventions to promote responsible social media use among university students. These findings provide insights for educators and policymakers to encourage ethical engagement with social media platforms.