Instagram Reels and Ethical Muteness Among University Students


Amna Rasheed, Dr. Sajid Hussain


This study examines the relationship between Instagram Reels and ethical muteness among university students in Lahore, Pakistan. Using a constructivist paradigm and drawing on the spiral of silence and uses and gratification theory, data was collected from 250 students via a structured questionnaire. The findings highlight a strong awareness of ethical issues on social media, with some students feeling pressured to remain silent about such concerns. Despite this, most students show a willingness to engage with ethically aligned content on Instagram Reels. The study also identifies negative impacts of Instagram Reels on academic performance and well-being, suggesting a need for interventions to promote responsible social media use among university students. These findings provide insights for educators and policymakers to encourage ethical engagement with social media platforms.