FACTORS AFFECTING SATISFACTION AND USE OF INSIGNIA MOBILE APPLICATION: A SURVEY OF UNIVERSITY STUDENTS

Abstract

As technology continues to shape educational landscapes, the integration of mobile library services into academic environments has become increasingly significant. The role of academic libraries is important for integration of these services. The current study investigates the level of satisfaction and use. It also examined the relationship of different factors with satisfaction and actual use of mobile app Insignia among students of two universities in Pakistan. The current study used quantitative research approach. Questionnaire was used to collect data. Both the descriptive and inferential statistics were used to analyze data. Data was collected from 269 students through the structured questionnaire.

The findings showed that less than one third of the students were using this app always or frequently. Furthermore, students were not satisfied with Insignia app. The results showed low or insignificant effects of gender, age, and education on satisfaction and use of mobile app. Perceived ease of use and perceived usefulness has positive but weak correlation with satisfaction and actual use of mobile app. This research contributes to the growing body of literature on mobile technology in education and offers practical implications for librarians, students, and technology developers striving to optimize mobile library services for student needs.