The increasing trend of "Halal media," persistent issues, and possible solutions in the context of Islamic values

Abstract

The phrase "halal media" has come into being in the modern day in response to the demand for media content that upholds Islamic values, as stated in the Quran (Qur’an  49:06). This concept, originating as early as 1978, emphasizes compliance with Sharia. The three guiding principles and goals of halal media are the recognition of God's supremacy, the development of the well-being of society, and the advancement of human dignity. By 2024, the halal media market is expected to grow to a value of USD 270 billion worldwide. The halal media sector faces many obstacles, such as Diversity in Culture and Linguistics, Understanding Islamic Principles, Internationalization and Western Influences, Regulation and Censorship, Quality and Competitiveness, Stereotyping and Misrepresentation, Investment and Financing, Technology Difficulties, Youth Involvement, Entertainment, Kid-Friendly Content and Mobile Applications. This article will seek to draw attention to the difficulties Halal media faces and provide light on potential solutions in the context of Islamic teachings. This article will utilize a qualitative research method, utilizing reviews, primary and secondary sources, observations, and interviews with subject-matter experts.