Impact of Truck Quotes as a Different Mode of Communication in Pakistani Society: A Multimodal Discourse Analysis

Abstract

This newfangled research is masterpiece evidence in the dominion of the research field, an exertion towards capturing the impact of Pakistani truck quotes; a great Pakistani culture. The study undertakes multimodal discourse analysis embedded in the sayings on the Pakistani Trucks The evidence for the existing research was educed from the truck quotes by using different resources. The study uses some selected verses for sampling, which were taken from the websites. The congregated statistics were later evaluated by using contextualization thematic analysis to capture the essence of quotes by highlighting and considering the broader socio-cultural context as well as embedded on trucks. Inductive reasoning is used by the researcher in this study as Themes emerge from the data without being constrained by pre-existing theoretical frameworks. In this research multimodal analysis of truck quotes was used to identify common themes and their societal implications. The study finds the discourse of sad emotions, feelings, requests, Satire on the Nation, Revenge attitude & severe pain, warning of having love, A good wish, and Love towards a Personality. In the end, researchers presented some recommendations on the base of the results.