COMPARATIVE ANALYSIS OF SOCIAL EFFECTS OF POLITICAL ACTIVISM THROUGH ICTS AMONG THE STUDENTS OF UOS, SARGODHA AND BZU, MULTAN.

Abstract

This study investigates the use of Information and Communication Technologies (ICTs) among university students in Pakistan, focusing on their perceptions, usage patterns, and the impact of ICTs on political activism. A total of 300 students from the University of Sargodha (UOS) and Bahauddin Zakariya University (BZU) Multan participated in the survey, providing insights into demographic characteristics, gender differences, and the challenges faced in utilizing ICTs for political purposes.

The findings reveal a generally positive perception of ICTs as tools for political engagement, with significant differences observed in the reliance on ICTs for political developments based on gender. Female students demonstrated a higher reliance on ICTs compared to their male counterparts. Analysis of ICT usage patterns indicated that while both groups engage in similar levels of political participation and sharing of political content, students from BZU exhibited a more purposeful engagement with ICTs for various political activities.

Correlation analyses further highlighted complex relationships among key variables, suggesting that students' expression of political opinion does not necessarily correlate with an increase in political knowledge. Despite acknowledging the empowering role of ICTs, significant challenges remain, including concerns about trust in online content and fear of repercussions for expressing political views.

Overall, this study contributes to the understanding of ICTs in the context of political activism among youth in Pakistan and emphasizes the need for targeted interventions to enhance students' engagement with digital platforms for political purposes.