EXPLORING THE DYNAMICS OF GEOGRAPHICAL DIVERSITY: IMPACT ON EMPLOYEES PERFORMANCE AT AIOU

Abstract

This study explores the effect of geographical diversity on employee performance at Allama Iqbal Open University (AIOU). It assesses the degree of geographical diversity within the university’s workforce and its impact on performance outcomes, such as task performance, contextual performance, and counterproductive work behaviors. Grounded in social identity theory, the research investigates how employees’ geographical backgrounds influence their social interactions and work dynamics. This quantitative survey research presents the findings from a questionnaire administered through Google Forms. Data were collected from 545 regular employees in BPS grades 1-15 at Allama Iqbal Open University. Inferential statistics were employed for data analysis. Geographical diversity serves as the independent variable, while employee performance acts as the dependent variable. The results indicate no significant differences in employee performance attributable to geographical diversity. However, based on the study's findings, researchers recommend fostering geographical diversity as a strategy to enhance productivity and collaboration. By recruiting employees from various regions of the country, organizations can leverage diverse perspectives and experiences, leading to a more dynamic and innovative workforce. Encouraging such diversity can also contribute to stronger teamwork and problem-solving, ultimately driving overall organizational success.