IMPACT OF BIG DATA AND PREDICTIVE ANALYTICAL CAPABILITY ON SUPPLY CHAIN PERFORMANCE IN AUTOMOTIVE INDUSTRY

Abstract

Scholars acknowledge the importance of big data and predictive analytics (BDPA) in achieving business value and firm performance. However, the impact of BDPA on supply chain (SCP) under the mediation of supply chain agility and supply chain visibility while absorptive capacity and organizational culture are the moderators has not been thoroughly investigated. To address this gap, this paper draws on knowledge-based view and dynamic capability view. It conceptualizes BDPA effect on SCP and identifies the influence of SC agility and SC visibility under the mediation effect of absorptive capacity and organizational culture on SCP. Survey questionnaire emailed to automotive industries managerial level employees related to supply chain. Theoretical and managerial level implications are discussed.