IMPACT OF FORCED MARRIAGES IN TV DRAMAS: A CASE STUDY OF FEMALE UNIVERSITY STUDENTS

Authors

  • Dr. Irem Sultana Assistant Professor, Department of Mass Communication, Government College University Faisalabad (GCUF), Pakistan Author
  • Dr. Faiza Latif Chairperson / Associate Professor, Department of Public Relations & Advertising, School of Communication Studies, University of the Punjab, Lahore, Pakistan. Author
  • Dr. Abida Noureen Associate Professor, Department of Media & Communication Studies, The Islamia University of Bahawalpur, Pakistan. Author

Keywords:

TV, dramas, impact, awareness, forced marriages, females

Abstract

This study investigates the role of TV dramas in highlighting the problems of forced marriages and impact of these 
dramas on females. Pakistani TV dramas are produced on various social issues and taboos exist in our society with 
a view to create awareness among the viewers, the young generation in particular. Islam strictly prohibits forced 
marriages. This awareness helps them understand and resolve their issues. The research was conducted with the 
help of survey method while using questionnaire as a tool of data collection of 200 females through random 
sampling. The theoretical framework of the study was based on Cultivation Theory. The findings showed that TV 
dramas with forced marriage content are creating awareness and leaving impact on female viewers. 

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Published

2021-10-01

Issue

Vol. 4 No. 4 (2021): jahan-e-tahqeeq

Section

Articles