IMPACT OF FORCED MARRIAGES IN TV DRAMAS: A CASE STUDY OF FEMALE UNIVERSITY STUDENTS

Abstract

This study investigates the role of TV dramas in highlighting the problems of forced marriages and impact of these dramas on females. Pakistani TV dramas are produced on various social issues and taboos exist in our society with a view to create awareness among the viewers, the young generation in particular. Islam strictly prohibits forced marriages. This awareness helps them understand and resolve their issues. The research was conducted with the help of survey method while using questionnaire as a tool of data collection of 200 females through random sampling. The theoretical framework of the study was based on Cultivation Theory. The findings showed that TV dramas with forced marriage content are creating awareness and leaving impact on female viewers.