EXPLORING CULTURAL AND ECONOMIC BARRIERS TO WOMENEMPOWERMENT, A CASE STUDY OF WOMEN ENTREPRENEURS

Abstract

The study titled as “exploring cultural and economic barriers to women empowerment. A case study of women
entrepreneurs”. Survey research method was selected to complete this study. The objectives i.e. to find out the
cultural barriers in women empowerment, to study the impact of cultural and economic barriers on women
empowerment. By using questionnaire as tool, survey was conducted. Tool of data collection was created on Likert
scale format. The data regarding female workers of the Islamia university of Bahawalpur as universe of study was
conveniently selected. In this study by convenient sampling technique data was collected. When the researcher
collected all the data from the given respondents then it was analyzed and run systematically by a computer
program name SPSS (Statistical Package for Social Sciences). Hence, maximum respondents agreed that being the
head of the household promote female labour force participation. Maximum respondents agreed that Local customs
promote female labour force participation. Maximum respondents agreed that Social norms promote female labour
force participation. Maximum respondents disagreed that Marital status promote female labour force participation.