THE USE OF DISCOURSE ANALYSIS AND DISCURSIVE PSYCHOLOGY FOR DEVELOPMENT AWARENESS AMONG MASSES عوام میں ترقی کے بارے میں آگاہی کے لیے ڈسکورس تجزیہ اور بحثی نفسیات کا استعمال Section Urdu Literature

Abstract

The present study conducts a multi-faceted discourse analysis of the logos of Pakistani TV channels' comic talk shows in terms of their ideology and image meaning. Analyzing multimodal discourse using social semiotics as a method leads to the analysis of multi-layered meanings in a discourse. . The results of the study show that these logos create multifaceted discourse through distinctive language and imagery, and ideally use their power and mainstream ideology of TV channels in Pakistan