Language, Power and Ideology: A Critical Analysis of Educational Slogans in Pakistan
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
Education slogans have long been used by educational institutions and policymakers as powerful tools to communicate their vision, goals, and values. This critical analysis examines the effectiveness and underlying implications of education slogans, shedding light on the stark gap that often exists between the rhetoric they convey and the reality on the ground. A comprehensive review of educational literature, policy documents, and media sources, this analysis explores the multifaceted dimensions of education slogans. It delves into the rhetorical techniques employed, such as the use of catchy phrases, motivational language, and idealistic visions, and examines how these slogans contribute to shaping public perceptions and expectations. Moreover, this study critically examines the discrepancy between the lofty goals projected by education slogans and the systemic challenges faced by educational institutions. It uncovers instances where slogans can create unrealistic expectations, oversimplifying complex educational issues and diverting attention from pressing concerns, such as funding disparities, inequitable access to resources, and curricular limitations. By recognizing the gap between rhetoric and reality, policymakers, educators, and society at large can engage in more meaningful discussions, policies, and actions that address the systemic issues hindering educational progress and strive for an inclusive, equitable, and quality education for all.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Fairclough, N. (2003). Analyzing Discourse: Textual analysis for social research. London: Routledge.
Fairclough, N. (1992 b). Discourse & Social Change. Cambridge: Blackwell Publishers.
Bell, Allan. (1996). The Language of News Media. Oxford: Blackwell.
Althusser, L. (1971). Ideology and Ideological State Apparatuses. In L. Althusser (Ed.), Lenin
and Philosophy and other Essays. New York: Monthly Review Press.
Eagleton, T. (1991). Ideology: An introduction. London and New York: Verso.
Ikramullah, Ramzan, M. & Javaid, Z. K. (2023). Psychological Factors Influencing Pashto Speaking ESL Students’ Pronunciation of English Vowels. Pakistan Journal of Society, Education and Language (PJSEL), 9(2), 52–63.
Javaid, Z. K., Andleeb, N., & Rana, S. (2023). Psychological Perspective on Advanced Learners’ Foreign Language-related Emotions across the Four Skills. Voyage Journal of Educational Studies, 3 (2), 191-207. DOI: https://doi.org/10.58622/vjes.v3i2.57
Javaid, Z. K., Mahmood, K., & Ali, A. A. (2023). Mediating Role of Mindfulness between Quality of Life and Workplace Stress among Working Women: Quality of Life and Workplace Stress among Working Women. Journal of Workplace Behavior, 4(1), 68-80.
Foucault, M. (1972). The Archaeology of Knowledge.
Foucault, M. (1979). Discipline and Punish: The Birth of the Prison. Vintage/ Random House, NewYork.
Adeeb, M., Saleem, M., Kynat, Z., Tufail, M. W., & Zaffar, M. (2017). Quality of life, perceived social support and death anxiety among cardiovascular patients. Pakistan Heart Journal, 50(2), 84-88.
Anwar, S.T. (2015), “Company slogans, morphological issues, and corporate communications”,
Corporate Communications: An International Journal, Vol. 20 No. 3, pp. 360-374.
Basha, K.N., Sweeney, J. and Soutar, G. (2015), “Effects of country and delivery mode on perceived risk in international higher education”,Journal of Marketing for Higher Education, Vol. 25 No. 2,pp. 171-203.
Maqbool, H., Mahmood, D. K., Zaidi, S. M. I. H., Ajid, A., Javaid, Z. K., Mazhar, R. (2021). The Predictive Role of Social Support in Social Adjustment and Academic Achievement among University Students. Psychology and Education, 58 (5), 2745-2753.
Ramzan, M., Javaid, Z. K., & Fatima, M. (2023). Empowering ESL Students: Harnessing the Potential of Social Media to Enhance Academic Motivation in Higher Education. Global Digital & Print Media Review, VI (II), 224-237. https://doi.org/10.31703/gdpmr.2023(VI-II).15
Ramzan, M., Javaid, Z. K., Kareem, A., & Mobeen, S. (2023). Amplifying Classroom Enjoyment and Cultivating Positive Learning Attitudes among ESL Learners. Pakistan Journal of Humanities and Social Sciences, 11 (2), 2298-2308. https://doi.org/10.52131/pjhss.2023.1102.0522
Ramzan, M., Javaid, Z. K., & Khan, M. A. (2023). Psychological Discursiveness in Language Use of Imran Khan’s Speech on National Issues. Global Language Review, VIII (II), 214-225. https://doi.org/10.31703/glr.2023(VIII-II).19
Ramzan, M., Oteir, I., Khan, M. A., Al-Otaibi, A., & Malik, S. (2023). English learning motivation of ESL learners from ethnic, gender, and cultural perspectives in sustainable development goals. International Journal of English Language and Literature Studies, 12(3), 195-212.
Riaz, M., Mazhar, R., Mahmood, D. K., Javaid, Z. K., & Saleem, M. A. (2021). Body Esteem and Psychological Distress among Cancer Patients: The Mediating Role of Resilience. (2021). Pakistan Journal of Society, Education and Language (PJSEL), 7(2), 182–189.
Ramzan, M., Bibi, R., & Khunsa, N. (2023). Unravelling the Link between Social Media Usage and Academic Achievement among ESL Learners: A Quantitative Analysis. Global Educational Studies Review, VIII (II), 407-421.
Bergh, B., Reece, B. and Lancendorfer, K. (2007), “How smart are university slogans”, paper presented at American Academy of Advertising Conference, Burlington, VT.
Bodycott, P. (2009), “Choosing a higher education study abroad destination: what mainland Chineseparents and students rate as important”,Journal of Research in International Education, Vol. 8No. 3, pp. 349-373.
Boush, D.M. (1993), “How advertising slogans can prime evaluations of brand extensions”,Psychology & Marketing, Vol. 10 No. 1, pp. 67-78