Language, Power and Ideology: A Critical Analysis of Educational Slogans in Pakistan


Kainat Batool
Dr. Muhammad Akbar Khan
Saman Yaseen Janjua


Education slogans have long been used by educational institutions and policymakers as powerful tools to communicate their vision, goals, and values. This critical analysis examines the effectiveness and underlying implications of education slogans, shedding light on the stark gap that often exists between the rhetoric they convey and the reality on the ground. A comprehensive review of educational literature, policy documents, and media sources, this analysis explores the multifaceted dimensions of education slogans. It delves into the rhetorical techniques employed, such as the use of catchy phrases, motivational language, and idealistic visions, and examines how these slogans contribute to shaping public perceptions and expectations. Moreover, this study critically examines the discrepancy between the lofty goals projected by education slogans and the systemic challenges faced by educational institutions. It uncovers instances where slogans can create unrealistic expectations, oversimplifying complex educational issues and diverting attention from pressing concerns, such as funding disparities, inequitable access to resources, and curricular limitations. By recognizing the gap between rhetoric and reality, policymakers, educators, and society at large can engage in more meaningful discussions, policies, and actions that address the systemic issues hindering educational progress and strive for an inclusive, equitable, and quality education for all.



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