TRANSFORMING YOUTH CULTURAL TRENDS IN RESPONSE TO WESTERN INFLUENCES: AN OCCIDENTAL OUTLOOK AND ALTERNATIVE THEORIES

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Published Dec 14, 2023
https://doi.org/10.61866/jt.v6i4.980
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Vol. 6 No. 4 (2023): Jahan-e-Tahqeeq

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Dr. SHAFAYAT ALI
Assistant Professor, Journalism, Higher Education Department, Government of Punjab, Lahore, Pakistan Email: malikshafayat@gmail.com
MS. SHAHNAZ BIBI
MPhil Scholar, Department of Sociology, University of Okara Email: bmano4265@gmail.com
Dr. Sumera Tul Hasan
Assistant Professor, Department of Sociology, University of Okara Email: sumerahasan@uo.edu.pk
Mr. Hafiz Muhammad Ahmad
MPhil Scholar, Department of Sociology, University of Okara Email: muhammadahmadwattoo2525@gmail.com

Abstract

This review explores the dynamics of transforming youth cultural trends in response to Western influences, focusing on an Occidental perspective and alternative theories. As globalization intensifies, Western culture exerts a profound impact on the cultural fabric of youth worldwide. The examination begins by delving into the Occidental outlook, shedding light on how Western cultural elements infiltrate and reshape the values, norms, and behaviors of young individuals. The analysis encompasses diverse facets, including lifestyle choices, fashion trends, and social behaviors, illustrating the intricate interplay between globalization and cultural transformation. Additionally, the review critically assesses alternative theories that challenge or complement the Occidental perspective. Alternative frameworks consider the agency of youth in adopting and adapting Western cultural elements, exploring how local contexts mediate the assimilation process. Furthermore, the review investigates the potential resistance, reinterpretation, or synthesis of Western influences within youth cultures, contributing to a nuanced understanding of cultural dynamics. Ultimately, this review aims to provide a comprehensive insight into the multifaceted nature of cultural transformations among youth, considering both Occidental perspectives and alternative theories in the evolving global landscape.

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