A Comparative Discourse Analysis of Cross Cultural Motivational Speakers: Using NLP
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Abstract
Motivational discourse serves as a symbolic process where speakers aim to persuade individuals to reconsider their attitudes or beliefs about life. This study explores the uncharted territory of motivational speeches as a persuasive genre. It aims to understand how audiences emotionally and cognitively respond to motivational speakers at an abstract level. Employing Neuro-Linguistic Programming (NLP) as a methodological framework, the study investigates Mind Control Language patterns, which guide effective communication in daily life and public speaking. The research focuses on examining motivational speeches from three continents, emphasizing NLP strategies. Using a mixed-method approach, the study employs quantitative analysis for NLP pattern results and qualitative methods for analyzing motivational discourse. The identification of NLP patterns utilizes the Corpus tool Lancs Box. The patterns include Cause and Effect, Universal Quantifiers, Modal Operators, Mind Reading, Lost Performatives, Presupposition, and Comparative Structure. Findings suggest that American motivational speakers use NLP patterns more frequently than speakers from other continents, while European motivational speakers use them less frequently. Acknowledging the study's data limitations, it provides a methodological foundation for future research. Future studies could expand the dataset, comparing speeches and speakers to delve deeper into the impact of NLP techniques on audience perception.
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